BODY EDITOR / Ewa Doroszenko

While the Internet can seem like a place disconnected from the physical world, much of the activity that occurs there deeply affects how people feel outside of it. In the age of social media, when egoism is justified by self-promotion, and the glorification of digital beauty dominates over the truthfulness of self-expression, women very often become dissatisfied with what they see in the mirror. Modern technology provides women with tools that allow them to quickly create dream digital images of themselves. Using various beauty applications, they can smooth, contour their faces, whiten their teeth, add a few centimetres of height, enlarge their eyes, choose different mouths, and use many other options.
 


The project was inspired by the failures and bugs in the popular beauty apps, where unnatural bodies get distorted. Ewa Doroszenko used photography as a starting point, alongside digital tools to create the project that is both a critique and a celebration of the ongoing progress in contemporary technology and culture. In the series, Doroszenko tried to challenge our trust in digitally constructed imagery in the context of the post-photographic era. Sophisticated photo editing tools, popular cosmetic applications, and computer games influence current beauty standards. Moreover, the strong need for imaging and the transfer of social interactions to the digital world is increasingly replacing the "real" experience and makes the photographic representation of the body compete with the "real" body. Edited images can serve as aspirational fantasies and occasionally they even can have a positive impact - when they are just effects of joyful entertainment. But can the game in which “your body is a battleground” be truly enjoyable? The phrase from Barbara Kruger's iconic work has just as much resonance today as it did more than a quarter of a century ago.
 


The Body Editor project has been awarded in many international photographic competitions, including the Inaugural Der Greif – Organization for Contemporary Photography and the World Photography Organisation open call and Debut, Lithuanian Photographers Association. The project has been published many times in magazines on contemporary photography.